How much does a website cost in Italy in 2026
Why nobody publishes a price list, which decisions move a quote and how to compare two offers without looking only at the total.
Blog · Working notes
Notes on websites, e-commerce and automation
A few things, written when we have something to say. Decisions, methods and questions to ask before investing in a digital project. No price lists and no promises of ranking first.
- 4starting articles, each chosen for a specific search intent
- 0published price lists: a quote is built on scope
- 1thesis per article, including what we do not know yet
The articles
Five pieces for the questions that come before a project: what it costs, whether selling online to business customers pays off, where to start with automation, which platform to choose and what maintenance includes.
B2B e-commerce: when it pays off (and when it doesn't)
Four models, a readiness checklist and the calculation to run before moving orders online. A portal is a process, not just a website.
AI automation for SMEs: 5 processes to start with
Quotes, invoices, email, support and reporting: what to automate, where it breaks and how to measure a four-week pilot.
Website maintenance: what it includes and why it is not optional
Updates, backups, security, monitoring and content: what maintenance really includes and why skipping it is the fastest way to lose traffic.
How we choose topics
We do not publish to fill a calendar. An article starts when there is a question we actually hear and an answer we can defend.
- A verifiable intentThe question exists in search and in conversations with clients, not only in a keyword tool.
- Something to sayWe have direct experience, a method or a mistake to describe. If not, the article does not get written.
- Checkable numbersWhen we use a number, we explain where it comes from. Market estimates are labelled as estimates.
- A decision at the endThe reader should be able to make a choice or ask a better question. A text that changes nothing is not useful.
What you will not find here
- A price list. Cost depends on scope. A number without context is marketing, not a quote.
- Pay-to-play rankings. We do not rank a supplier first because they paid: when we compare, we also say what we are not convinced by.
- Promises of first place. Nobody controls the algorithm. We can describe the method and measure what we achieve.
A simple rule: if an article would not help us make a decision, we do not publish it. That applies to us and to the reader.
Have a question that is not here?
Write to us. If it is a real question, it may become the next article, and in the meantime we will try to answer it.