How we work
From the first conversation to going live
A digital project stands on order: understand the problem, put in writing what will be done, build, deliver. Here are the phases, what is always included and what deliberately is not.
How a proposal takes shape
Three factors move the number more than anything else: how many pages you actually need, how complex the content is (photography, texts, catalogues, documents) and how many integrations exist with systems already in use.
The fourth factor is time. A project with normal deadlines costs less than one that has to be delivered in three weeks, because it means rearranging everybody's work. If the date is tight we say so at once, with the difference stated clearly.
What we do not do is a proposal "by feel" without having seen anything. Before writing numbers we want to understand what already exists, what has to stay and what can change.
What is included, always
- The code and the content are yoursRepository, domain and admin panels stay in your name. No technical lock-in that stops you moving elsewhere.
- Two rounds of revisionComments collected together and applied, not an endless chain of small changes. Beyond two rounds we estimate an extra.
- Recorded trainingA session where we show how to update the content, with a recording that stays with you.
- Thirty days of supportAfter going live we fix bugs at no cost. That is not a subscription: it is the guarantee on the work delivered.
- Accessibility and basic performanceContrast, keyboard navigation, alternative text, optimised images. These are not extras billed on request.
- No hidden costDomain, hosting and third-party licences are listed in the proposal with their yearly amount, when there are any.
What is not included
Photography and video. If you need professional images, we work with photographers we trust or with yours. That cost sits separately and we say so immediately.
Writing specialist content. We can write texts, but in a technical field the comparison with the person who knows the subject is necessary. The time that conversation takes has to be counted in.
Domain registration and paperwork. We guide you through it, but the registration stays in your name: that is the proof the site really is yours.
Legal and tax advice. Privacy policy, cookie policy and contracts must be checked by a professional. We prepare the site so that it can be compliant and supply the technical information a lawyer needs.
The phases, from start to delivery
A business website normally takes four to eight weeks. An e-commerce with a catalogue already in order takes six to twelve. Custom software is measured in months, not weeks.
First conversation
Thirty minutes, at no cost. It exists to understand the objective, the constraints and whether we are the right choice: if we are not, we say it here and not after the proposal.
Written proposal
Within five working days, with the items separated, what is included, what is excluded and the dates. A proposal without exclusions is not a proposal.
Start and deposit
A 30% deposit at signature, the balance at go-live. For longer projects invoicing follows the phases, not the calendar.
Analysis and structure
Map of the pages, content still to produce, priorities. In this phase we decide what the site has to say, before how it should look.
Design and development
Design of the main screens, then build on a staging environment. The link is yours from the first week: you can watch the work while it happens.
Release and training
Go-live, form checks, handover of the access credentials, training session. The thirty days of included support start here.
What we need from you
A project slows down almost always for the same reason: the information does not arrive. These four things save weeks.
- One person who decidesNot a committee. Someone who can say "this works" without calling a meeting first.
- The content you already haveTexts, price lists, catalogues, brochures, even untidy. Old material is useful: that is where you learn what the customer needs to know.
- The access credentialsDomain, current hosting, the management system if there is one. If you do not have them we recover them: it is routine, not an obstacle.
- Half an hour a weekA fixed check-in. Decisions taken in that half hour prevent ten email exchanges.
Questions people ask before starting
Why is there no fixed price list?
Because two sites with the same look can need very different hours of work: one has its texts ready, the other has to integrate with a management system nobody documented. A fixed list leads to inflated proposals to cover the hard cases, or to work done badly to stay inside the number. We write the figure during the conversation, after seeing the case.
Can it be paid in instalments?
Yes. The usual arrangement is 30% at the start and the balance at delivery; for projects longer than three months we split it into three or four instalments tied to the phases. We do not work with financing or "pay on results" schemes: the work has a cost regardless of how the market behaves.
Who owns the site and the code?
The client. Domain, hosting, repository, panels and content are registered in your name. We do not use proprietary platforms that prevent migration, and we do not hold access back: it is one of the first things we put in writing in the agreement.
Is maintenance compulsory?
No. We recommend a light retainer because updates, backups and certificates need someone to look after them, but you can handle them internally: in that case we document everything and train your people. What we advise against is leaving a site for years with nobody watching it.
What happens if the project stops?
Whatever has been built is delivered and invoiced, with the access and the code. We do not hold work back as leverage. If the project restarts, it resumes where it stopped, even months later.
Do you work outside Italy too?
Yes. We work with companies in Italy and with clients operating on international markets. Meetings happen on video and the work is tracked: distance is not the problem, a missing reference person is.
Tell us what you have to do, we say whether it fits
A few lines are enough: what the company does, what has to change, by when. Within a few days you get an answer with realistic timings and steps, or a reasoned "this is not our work".