Technical diagnosis
A scan of the site: indexing, canonicals, sitemap, redirects, structured data, Core Web Vitals. The result is a list of problems ordered by impact, not a two-hundred-page PDF.
Services · 05
SEO consulting for businesses
SEO is not a switch. It is the sum of a technically sound site, pages that each answer one specific question, and content that deserves to be cited. The rest is time.
Two projects that start with structure
In SEO the visible part comes last: first you fix the structure and work out which queries matter, then you write.
- 1page per search intent, no local clones
- 0promises about ranking first, by choice
- 6months before we close a page that brings nothing
What we do, and what we don't promise
A large part of SEO work consists of removing obstacles: slow pages, duplicate URLs, content competing for the same query. It is less spectacular than the story usually told, and it is what moves results.
We work on four fronts, in this order: technical, architecture, content, measurement. If the site takes eight seconds to load or Google cannot read the pages, writing new text achieves very little.
What we don't do: buy links, promise the number one position, publish dozens of generic articles a month to "fill the blog". Those practices produce reports and not enquiries, and by the time the client notices, a year has already gone.
- No ranking guarantee: nobody controls the algorithm, and whoever promises it is selling something else.
- No content published without a verified search intent behind it.
- No contract that stops the client from taking the work elsewhere.
The four fronts
Architecture and URLs
One page per search intent, with readable URLs and sensible internal links. This is the part that decides whether the site can grow or whether its pages cannibalise each other.
Content and intent
Text written to answer the question the person actually has in mind, not to repeat the keyword. Titles, structure, tables and FAQ where they genuinely clarify something.
Measurement
Search Console, Analytics and, where it matters, a CRM to connect the visit to the enquiry. Vanity metrics (impressions, average position) are not enough to decide anything.
Local SEO, when the market is one city
For a business that works in one territory, the most useful part is not the blog: it is the Google Business Profile, with correct categories, updated opening hours, real photographs and reviews handled properly. A well-kept profile brings phone calls better than ten articles.
Around the profile you need consistency: name, address and phone identical everywhere they appear on the web, a contact page with the map and the right data, and content that genuinely mentions the area where you work.
What we advise against is cloned pages for every city or district. Google treats them as doorway pages and, at best, ignores them: one page per real location beats thirty empty ones.
How the work runs
Diagnosis
Access to Search Console and Analytics, a scan of the site, a reading of the queries you already appear for. The first fixes come out of that, and they are often close to zero cost.
Priorities
We order the work by impact against effort. Technical first, content after: correcting the architecture across a hundred pages is cheaper than rewriting them.
Execution
We make the technical changes on the site ourselves. The content is written with the people who know the trade: text about your sector cannot come only from an office.
Review
Every month we look at indexing, new queries and the enquiries actually received. If a page brings nothing after six months, it changes or it closes.
Frequently asked questions
How long before results show?
Technical fixes show in a few weeks, sometimes days. New content usually takes three to six months to settle, and it depends on how competitive the query is. Anyone promising results in one month is talking about advertising, not SEO.
Can you guarantee the number one position on Google?
No, and nobody can do that honestly. The algorithm changes, the competition changes, and personalised results differ from one searcher to another. What can be guaranteed is a method, transparency about the data, and ownership of the work produced.
Do we have to rebuild the site from scratch?
In most cases no. You start with surgery on the structure, the speed and the pages that already exist. If the site sits on a platform that doesn't let you control URLs, titles and structured data, then the conversation changes.
Is SEO work that ever finishes?
The initial project finishes. Maintenance doesn't: a site that stops being updated loses ground slowly, and one algorithm change can bring back problems that looked solved. A light, continuous presence beats an intense campaign that is then abandoned.
How much does SEO consulting cost?
It depends on the size of the site and on how much of the work is technical rather than content. We write the proposal after looking at Search Console and the site itself: without that data the number would be a bet, and bets are paid for by whoever accepts them.
Close to this service
Website design
If the site is slow, hard to update or without a sensible page structure, SEO is built by fixing the foundations first.
E-commerce
On an online store SEO is mostly product pages, categories and structured data: without those the catalogue stays invisible.
How we work
Timelines, phases and how we quote, so you can tell before writing to us whether the project is within reach.
Let's start with what Google sees today
With read-only access to Search Console we can tell you, in half an hour, which pages have potential and which ones are only taking up space.