Structure and copy
Which pages you need, in what order, under which headings. We settle content before design, so the layout grows out of the message and not the other way round.
Services · 01
Website design for businesses
A company website is not a brochure. In a few seconds it has to answer three questions: what you do, who it is for, and why anyone should trust you. Everything else (design, technology, motion) exists for that.
Two websites, two problems to solve
Both start from the same question: what does someone arriving for the first time need to understand, and in what order. Design comes after.
- 4–8weeks for a complete company website
- 5working days for a written proposal
- 30days of support after launch
When a rebuild is the right call
Rebuilding a website costs money. It pays off when the problem is structural, not when it is only cosmetic.
- The site brings no enquiriesVisitors don't understand the offer or can't find a way to get in touch. Traffic exists; enquiries don't.
- You can't update it yourselfEvery new sentence means asking the supplier for a quote. The site ages because nobody can touch it.
- It is slow or invisible on GoogleUnoptimised images, chaotic structure, and no page that answers the questions customers actually ask.
- The brand has moved onPositioning, services or company name changed, and the site still describes a different business.
What a project includes
Five parts, always in the same order. Skipping one is the most common way to end up with a website nobody uses.
Design and accessibility
Readable interface, correct contrast, keyboard navigation, text that scales to 200%. Accessibility is a legal requirement, not an extra.
Build and performance
Images served at the right size, optimised fonts, JavaScript only where it earns its place. Target: main content visible in under two seconds on a mobile connection.
Technical SEO
Heading structure, readable URLs, structured data, sitemap, canonicals, and old URLs redirected so a rebuild doesn't throw away positions already earned.
Handover and training
Launch, mailboxes, backups, analytics. We show you how to update text and images yourself, with a recorded session you can watch again.
How it runs
A company website usually takes four to eight weeks. The factor that weighs most is not the code: it is how quickly the content arrives.
Discovery
One call to understand goals, customers and constraints. Out of it comes a page structure and an exact list of what we need from your side.
Content and structure
We write or revise the copy together. If the content doesn't exist yet, we build it from the questions you already answer by email and on the phone.
Design
Two or three key screens before designing everything: home, one service page, contacts. Approve those and the rest stays consistent.
Build and test
Development, then checking on real devices: links, forms, contrast, speed, social sharing and structured data.
Launch
Going live with redirects from the previous site, the sitemap submitted to Google, and indexing checked in the weeks that follow.
After launch
Updates, monitoring and improvements. The first month of real data tells you things no kickoff meeting can predict.
Frequently asked questions
How long does a new website take?
Four to eight weeks for a company site of 5–12 pages. Timelines slip almost always because of content, not development: when the text and photography arrive in order, the date holds.
Will I be able to update the site myself?
Yes. Every project includes an admin area for text, images and news, plus a recorded training session. Structural changes are the exception, and those we handle.
Will the old site lose positions on Google?
Not if the handover is done properly. Before launch we map the existing URLs, set permanent redirects and keep the content that already brings traffic. That is what separates a migration from a restart.
Do I have to change provider and hosting?
No. If the current setup is adequate we keep it. If it is slow or hard to update, we propose an alternative with the annual costs written out clearly in the proposal.
Do you write the copy?
We can write it, revise yours, or leave you a structure to fill in. What we advise against is publishing generic text: it is the first cause of sites that get visits and no enquiries.
How much does a website cost?
It depends on three things: how many pages you actually need, how complex the content is, and how many integrations with systems already in use. We don't publish a price list, because one number that fits everyone turns into either an inflated quote or a job done cheaply. If you want a ballpark before we talk, use the website cost calculator: pick the type of site, the pages and the integrations, and it returns a range built on the same logic we use in a written quote. The final quote is written after the first conversation, with the line items separated.
Further reading
How much does a website cost in Italy in 2026
The method behind a quote: what drives the cost, what is included, how the price is formed.
Website maintenance: what it includes and why it is not optional
Updates, backups, security, monitoring and content: what maintenance really includes and why skipping it is the fastest way to lose traffic.
Close to this service
SEO
A new website without a content plan stays invisible. SEO starts with the structure and continues with the right pages.
E-commerce
If the goal is selling online rather than introducing yourself, the project changes: catalogue, payments, shipping, integrations.
Industries
What changes when the site serves a workshop, a restaurant or a professional practice.
Start from the problem, not from the quote
Tell us what isn't working today: how many enquiries you receive, where they come from, what customers ask you on the phone. From there we can tell whether you need a new website or something smaller.