A clear positioning
A home page that says in one sentence who you are, what you do and for whom. The visitor has to recognise themselves there, not read the practice's history since nineteen ninety-eight.
Industries · 03
Websites for professionals: deciding before calling
Someone looking for a lawyer, an accountant or a consultant is not comparing prices: they are looking for somebody to hand a problem they cannot solve themselves. Before the phone call they want to understand whether you are the right person.
What a client weighs before calling
The questions are implicit and almost never written down: do you handle cases like mine, are you experienced enough to deal with it, what will this first conversation cost me. A site that answers those three questions receives fewer calls, but better ones.
The detail that makes the difference is precision. "We work in corporate law" is a sentence that helps nobody; "we advise partnerships on the revision of supply contracts" tells the visitor, in four seconds, whether they are in the right place.
- Who you work for: type of client, size, sector.
- What you actually do, with concrete examples rather than generic lists.
- How the first conversation runs and what it involves in time and cost.
Your professional rules come first
Many professions have their own rules about how you may communicate: limits on comparative advertising, bans on certain kinds of message, obligations to state the registration number and the office. We treat those rules as a project constraint, not as a detail to sort out afterwards.
Before writing any text we check what the relevant code of conduct allows. If a formula that works well for a company is not permitted for a practice, we remove it: an effective site that exposes you to a sanction is not a good site.
The same applies to reviews and cases: they are published only with the client's explicit consent and in the form the profession allows.
What we put online
Expertise with examples
The areas of work explained through real situations, without needless jargon. It is the part that builds authority and that catches the informational searches.
Contact with few questions
A short form that asks the minimum needed to understand the request. Every extra field reduces the replies and increases the personal data you have to look after.
Document exchange
Where it is needed, a private area for uploading documents with a record of who did what. Considered only if the volume justifies it: often email and shared folders are enough.
Confidentiality taken seriously
A contact form collects personal data, and in a practice that data can be sensitive. That is why the form asks only what is needed, the notice is written in plain language, and the data lands in mailboxes only the people who must reply can open.
On the technical side: no undeclared advertising tracking, statistics cookies configured so they do not profile, protected access, limited retention. If third-party tools are needed, they are declared in the cookie banner and in the privacy policy.
We do not provide legal advice on data protection: what we do is put the site in a condition where it can be compliant, and work alongside whoever follows you on the regulatory side.
Questions practices ask
Can I publish client names?
Only with their consent and within the rules of your profession. Alternatively you describe the cases anonymously: "a manufacturing company with forty employees" works almost as well as the name, and it creates no problems.
Do I need a blog?
You need one if you have something to say that nobody else is saying, and if there is somebody willing to write it consistently. Three well-written articles a year are worth more than twenty generic pieces, which on these subjects are recognised immediately.
How long should the site be?
Long enough to answer the questions of the person arriving. For a practice that is usually four or five pages: home, areas of work, about, contacts and, if there is any, a page for publications or cases.
Can appointments be booked online?
Yes, by connecting to a calendar you already use. It is useful when the first consultation is short and standard; when the request needs assessing, a written form works better than a slot chosen in the dark.
Close to this sector
Website design
Structure, copywriting, photography and timings: the full service described step by step.
Automation and AI
For practices receiving many similar requests: classification, draft replies, filing documents.
SEO consulting
The pages that catch people searching for a professional because of a specific problem, not for a "law firm" in general.
Which client do you want to receive, and which one not?
Often this is the most useful brief there is: describe the client you prefer. The site gets written around that person, and the enquiries that arrive improve as a consequence.